Authenticity’s Paradox: If You Flaunt It, You Lose It - rocketMBA
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Authenticity’s Paradox: If You Flaunt It, You Lose...

Authenticity’s Paradox: If You Flaunt It, You Lose It

(Stanford GSB Insights) A great interview with Stanford professor Glenn R. Carroll about his research on authenticity – how authenticity is constructed, why we pay more for ‘authentic’ businesses and how morale plays into selling ‘authentic’ products. Love the microbrewery example.


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